Stationery-Mockup-01-design2-web.jpg

Mayo Surf Co.

Larry Mayo is the owner of Mayo Surfboard Company, a surf company that focuses on creating beautifully hand-shaped surfboards. Based in Cocoa Beach, Florida, Larry creates custom boards that are a modern take on the classic boards of the 60s and 70s. 

Inspired by the clean design of Larry Mayo's surfboards, surf and visual culture of the 60s and 70s, as well as the wonder of water and waves themselves, I created three design solutions to rebrand Mayo Surfboards. 

 

Branding for Mayo Surf Co (incl. business cards, letterheads, and envelopes) for Rafael Attias' Illustrator as Designer course taken in the Spring of 2017. 

Designed in Adobe Illustrator and Adobe InDesign

Font: Mr Eaves Mod OT, Mr Eaves San OT

Design 1: Clean & Elegant

The first logo design is clean and elegant, and was inspired by the movement and flow of waves as well as the aesthetics of Larry's surfboards. 

Design 2: Vintage

With a more muted color palette, this second design evokes a vintage atmosphere, and was inspired by surf photos from the 60s and 70s, and the movement of waves. 

Design 3: 60s and 70s

The form of the logo was derived from the warped reflections of water, and the color palette was inspired by interior design from the 60s and 70s.