Design 1: Clean & Elegant
The first logo design is clean and elegant, and was inspired by the movement and flow of waves as well as the aesthetics of Larry's surfboards.
Design 2: Vintage
With a more muted color palette, this second design evokes a vintage atmosphere, and was inspired by surf photos from the 60s and 70s, and the movement of waves.
Design 3: 60s and 70s
The form of the logo was derived from the warped reflections of water, and the color palette was inspired by interior design from the 60s and 70s.