modern medicine co

Modern Medicine Co. (冇遁藥房) is a fabricated medicine company inspired by traditional Chinese medicine.

Referencing the vibrant visual culture and history of Chinese medicine packaging found in Hong Kong, the design is a contemporary twist on traditional packaging. Meanwhile the contents of the medicine provide commentary on the various social and environmental 'ailments' that plague those who live in Hong Kong. The final packaging was presented as a faux-pop up shop, inspired by traditional chinese medicine shops, and exhibited at the paper gallery in the Risd illustration studies building.

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