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Modern Medicine Co 冇遁藥房

Modern Medicine Co (冇遁藥房) is a fabricated medicine company inspired by traditional Chinese medicine. The design references the vibrant visual culture and history of Chinese medicine packaging found in Hong Kong. Meanwhile the contents provide commentary on the various social and environmental issues (or 'ailments') that plague those who live in Hong Kong.

This series was exhibited in the Illustration Studies Building (ISB) Paper Gallery in Providence, Rhode Island, USA. All designs (including the design of the exhibition space) were produced and created by Adrienne Hugh. 

Exhibition advertisement in building hallway monitor/screen

Exhibition in ISB Paper Gallery