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Museum of Ice Cream Rebrand

Client: Museum of Ice Cream

Agency: The Working Assembly

Creative Direction: Jolene Delisle, Lawrence O’Toole

Art Director: Verena Michelitsch

Lead Designer: Christine Brown

Designer: Adrienne Hugh

Year: 2019

The Museum of Ice Cream is an ice cream themed experiential brand established in 2016.

For their brand refresh, they wanted new icons that reflected the whimsicality of the brand.

Several icon styles were presented, and the final icon style is made up of solid shapes and monoweight lines that capture dimensionality and energy. These icons contain small breaks in order to reduce their visual density. The icons have monochromatic color-way consisting of moic’s primary and secondary colors.

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