Modern Medicine Co.

Modern Medicine Co. (冇遁藥房) is a fabricated medicine company inspired by traditional Chinese medicine.

 

 Referencing the vibrant visual culture and history of Chinese medicine packaging found in Hong Kong, the design is a contemporary twist on traditional packaging. Meanwhile the contents of the medicine provide commentary on the various social and environmental 'ailments' that plague those who live in Hong Kong.

 
 
 
 
 
 
 
 

Design, Photography and Art Direction: Adrienne Hugh
Year: 2018

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