Assorted groceries including bread, pasta, eggs, avocado oil, rice, and snacks.
Illustration of a city building facade with three sections, trees in front, blue sky with clouds and birds, and the number 240 on the door.

Designing for delight

A cluttered desk with breakfast foods, snacks, office supplies, and personal items. Includes waffles with strawberries, a bowl of sausage, a glass of coffee, a box of egg bites, a stack of sticky notes, a Rubik's cube, a pair of glasses, and an open briefcase with colorful magazines and snacks inside.
Illustration of various cartoon insects, animals, and plants including a bunny flying a kite, a raccoon reading a book, a ladybug, a bee, a strawberry with a worm, a caterpillar, a turtle on a skateboard, a bird, a mushroom, and wildflowers.
A wooden storefront with large glass windows displaying a sign that says "MORE" and some Chinese characters, with interior lighting and greenery visible inside.
A book titled 'IDLE' with a black and white cover design featuring a symmetrical abstract illustration on a white background, placed on a light-colored table.

Projects


Misfits Market

A sustainability-focused grocery store that delivers high-quality products while reducing food waste.


Scientific Bioprocessing

Commercial Illustration


GILDA Type

Embossed green background with the word 'Gene II' in raised letters.

GENEIII

MORE Cafe

Thresholds 53: IDLE

Carpigiani

Serendipity Selena Gomez Campaign

Stack of five Nespresso coffee boxes in pastel colors, arranged on a beige surface with a plain beige background. Each box features the Nespresso logo and the collection name.

Nespresso

About

I bridge the gap between strategic business thinking and emotionally resonant creative. As someone who has worked in-house, agency-side, and solo, I know what it means to create entire brand from scratch, but also how to work within an existing brand world and push and stretch their identity.

No task is too small or too big – I've directed shoots, iterated and executed hundreds of organic and paid social assets, and even gotten my hands dirty styling food on set. Plus, I do it all with a warm, grounding presence, and with lots of curiosity.


  • Brand Identity Design
    Social Media Design
    Illustration
    Food Styling
    Art Direction

  • Misfits Market
    Serendipity
    Happy Moose Juice
    Derby Copeland Capital
    Scientific Bioprocessing
    Museum of Ice Cream
    BMW

  • RISD - BFA Honors in Illustration
    ELISAVA - Masters in Design Management, Strategy and Entrepreneurship

  • GDUSA American Design Awards
    2025 Douglas Haskel Award